>”Our mission is to enhance value-added initiatives and engineer interactive metrics so as to maximize holistic, relational opportunities for system-wide transformation. We do this by synergizing one-to-one partnerships and embracing out-of-the-box solutions as we empower communities to creatively leverage mission-critical paradigm shifts.”
I was checking out the competition today, looking at the websites of various facilitators and organizational development consultants and I must confess my eyes glaze over when I read statements like this. I alternate between thinking, “Whoa, I can’t understand a word of this, are they just smarter/more educated/more sophisticated than I am?” and “This emperor has no damn clothes on.”
If you’re trying to help people have better communication, start by being clear about what it is you actually do.
Here’s what I do:
- Have you ever sat through an interminable meeting that felt like a colossal waste of everyone’s time? I can help you plan and facilitate meetings that don’t suck, but actually accomplish something useful.
- Have you ever watched interpersonal conflicts prevent people from getting the work done? I can mediate conflicts and facilitate conversations on controversial subjects so that everyone is heard and no one gets hurt.
- Have you ever put off holding a difficult conversation with an employee, vendor, or colleague who isn’t performing up to expectations? I can coach you and teach you skills to communicate more effectively.
What I won’t do is try to impress you with jargon.
I created the first paragraph using:
>As a PR consultant who helps clients craft messages, the rule is keep it simple. This goes for mission statements, press releases, or any communication if you want to be understood. Never use jargon.