I recently read Simon Sinek’s book Start With Why after watching this TED talk…later that week, walking through the hall at work, I saw Sinek’s diagram on another person’s whiteboard! Talk about serendipity! Sinek’s key point is that WHY you do whatever you do is more important to your target audience or customer than WHAT […]
Tag Archives: Games
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When we try to improve or invent a product or process, we often get stuck in negativity: “Oh, no that won’t work!” Part of the problem is that we need to separate out IDEATION from EVALUATION. These are two different mental processes, using our right and left brain hemispheres, and we can’t do them both […]
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